Empowering Microfinance Institutions and NBFCs for Effective Cross-Selling

Arukus Cross-Sell

  • Empowering Microfinance Institutions and NBFCs for Effective Cross-Selling

Unlock New Revenue Streams

Arukus Cross-Sell empowers your Customer Sales Representatives (CSRS) to tap into a world of untapped opportunities. By leveraging this mobile-based application and its accompanying administrative web portal, CSRs can efficiently cross-sell a wide range of products to your loyal customer base.

From agricultural equipment and electronics to home: appliances and insurance, Arukus Cross-Sell opens doors to diverse revenue streams and enables you to diversify Your portfolio effortlessly.

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Unlock New Revenue Streams

Seamless Integration

With Arukus Cross-Sell, integration is a breeze. The application seamlessly integrates with Arukus Loan Origination System (LOS) and its Loan Application workflow, ensuring a smooth and streamlined process from customer lookup to final sanction and posting. Through API-based interactions, the system enables real-time customer lookup, CIBIL record checking, and product availability verification, saving valuable time and effort for your team

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Seamless Integration

Flexible Configuration

We understand that each organization has unique requirements. Arukus Cross-Sell offers comprehensive configuration options through the user-friendly Administrative Portal. You have complete control over crucial parameters such as vendors, products, product categories, pricing, region-wise pricing, interest rates, and pick-up locations.

Tailor the application to match your business needs effortlessly, enabling you to adapt to market dynamics and stay ahead of the competition.

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Flexible Configuration

Enhanced Customer Experience

Arukus Cross-Sell puts your customers at the center of the experience. Existing customers can conveniently purchase. products using either cash or loans, providing them with flexibility and choice. The system ensures a smooth transaction process, generating e-receipts delivered through mobile SMS for easy reference.

For loan orders, it takes care of critical steps, including API-based customer search, mobile number verification, real-time CIBIL score checking, nominee data capture, KYC information collection, and income/expense data submission compliant with Reserve Bank of India (RBI) guidelines. A digital signature feature adds a layer of convenience and security to the process.

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Enhanced Customer Experience

Effortless Vendor Communication

Arukus Cross-Sell simplifies your vendor communication and management. Through daily API-based updates and email notifications, the application keeps your product vendors informed about selling information, ensuring smooth collaboration and timely order fulfillment. Stay connected, optimize inventory, and build strong partnerships to drive customer satisfaction.

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Effortless Vendor Communication

Unlocking New Revenue Streams: The Power of Effective Cross-Selling for MFI and NBFCs



In the ever-evolving landscape of Microfinance Institutions (MFI) and Non-Banking Financial Companies (NBFCs), diversifying revenue streams and maximizing customer value are crucial for sustained growth and competitiveness. Effective cross-selling for MFI & NBFCs emerge as a game-changer, empowering financial institutions to identify untapped market opportunities and expand their product offerings. An Effective Cross-Selling Application stands out as a cutting-edge solution, revolutionizing how MFIs and NBFCs unlock new revenue streams through automated loan approvals, seamless vendor communication, and enhanced customer experience.



Expanding Product Portfolio: Cross-selling tools allow MFIs and NBFCs to identify customers who may be interested in additional products or financing options beyond their initial engagement. This diversifies the institution’s product portfolio, catering to a wider range of customer needs and preferences.

Building Customer Loyalty: By proactively suggesting relevant products or services, financial institutions demonstrate a customer-centric approach, enhancing customer satisfaction, and building long-term loyalty. Satisfied and loyal customers are more likely to engage in repeat business and refer others, further bolstering revenue streams.

Maximizing Customer Lifetime Value: Cross-selling tools enable MFIs and NBFCs to leverage existing customer relationships for increased revenue. By identifying opportunities to offer additional products or financing, institutions can maximize the customer lifetime value, ensuring continued profitability.

Arukus Cross-Sell Application: Unleashing New Revenue Streams

Integration with Loan Origination System (LOS): Arukus Cross-Sell Application seamlessly integrates with the Loan Origination System, streamlining the process of loan approvals. Automated loan approval reduces manual intervention, accelerates decision-making, and enhances the customer experience. This integration fosters operational efficiency and enables faster access to financing options.

Smooth Vendor Communication for Faster Delivery: The application facilitates smooth communication with vendors, ensuring a swift and efficient process from product selection to delivery at the customer’s doorstep. Efficient vendor coordination ensures timely delivery, enhancing customer satisfaction and reinforcing the institution’s reputation.

Enhanced Customer Experience: Arukus Cross-Sell Application prioritizes the customer experience by presenting tailored offers and financing options. By leveraging customer data and preferences, financial institutions can provide personalized recommendations, improving the likelihood of successful cross-selling and customer retention.



Arukus Technologies’ Cross-Sell Application empowers financial institutions with its automated loan approval process, seamless vendor communication, and enhanced customer experience. By embracing this cutting-edge solution, MFIs and NBFCs can diversify their product offerings, drive customer loyalty, and optimize customer lifetime value. Through proactive and tailored cross-selling strategies, financial institutions can secure a strong position in the market, fostering sustainable growth and competitiveness in an increasingly dynamic financial landscape.

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